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Case study · Weekend menudo spot

Casa Victor
A card you can almost smell

Casa Victor serves menudo on Saturdays and Sundays. We designed a business card that sells the food before anyone reads a word, with everything they need to come back on the other side.

Casa Victor card front: Menudo Sat-Sun, Real tradition, real flavor, with an illustrated cook over a steaming pot and bowls of menudo
The front: menudo, the days, and the food itself
  • Sat–SunFront and center, so nobody shows up on a Tuesday
  • Food firstSteaming pot, clay bowls, warm light
  • Scan meA big QR on the back
  • 1 cardFront sells, back connects

The brief

Two days a week.
Don’t forget us.

A weekend-only spot has one job for its card: make people remember the food and the days it’s served. A plain name-and-number card gets lost in a wallet.

So the front is the menudo itself, and the back is everything you need to find them again.

The card

Front sells.
Back connects.

Casa Victor card front
Front
Casa Victor card back with phone, email and a scan-me QR code on a smoky dark background
Back

The front

“Menudo” and “Sat–Sun” in heavy type, with “Real tradition, real flavor” underneath. An illustrated cook with a steaming pot, clay bowls and hot sauce fills the rest, so the card reads as food at a glance.

The back

The name, phone and email on a smoky dark background that carries the steam over from the front, and a large QR code framed with “Scan me” so nobody has to type anything.

Need cards that
get kept?

Tell us what you sell and when. We’ll design a card people hold on to.