UMS Digital / Work / Casa Victor
Case study · Weekend menudo spot
Casa Victor
A card you can almost smell
Casa Victor serves menudo on Saturdays and Sundays. We designed a business card that sells the food before anyone reads a word, with everything they need to come back on the other side.
- Sat–SunFront and center, so nobody shows up on a Tuesday
- Food firstSteaming pot, clay bowls, warm light
- Scan meA big QR on the back
- 1 cardFront sells, back connects
The brief
Two days a week.
Don’t forget us.
A weekend-only spot has one job for its card: make people remember the food and the days it’s served. A plain name-and-number card gets lost in a wallet.
So the front is the menudo itself, and the back is everything you need to find them again.
The card
Front sells.
Back connects.


The front
“Menudo” and “Sat–Sun” in heavy type, with “Real tradition, real flavor” underneath. An illustrated cook with a steaming pot, clay bowls and hot sauce fills the rest, so the card reads as food at a glance.
The back
The name, phone and email on a smoky dark background that carries the steam over from the front, and a large QR code framed with “Scan me” so nobody has to type anything.
Need cards that
get kept?
Tell us what you sell and when. We’ll design a card people hold on to.